About Me


Our Approach


Triathlon is an individual sport that attracts athletes from all backgrounds, body types and walks of life.  That is why you need an individual plan that meets your expectations, is customized to the time you have available and is periodized to optimize your training and racing.

First Triathlon

I know first hand how intimidating it can be getting into triathlon, especially with little or no background in sport.  Let me guide you through all of the barriers of getting started and show you how no matter what your current fitness level or time restrictions triathlon is within your reach. Its an unbelievable feeling crossing that first finish line, we can get you there.

New PR's

So you want to go faster, further? Beauty, lets get it done.  After evaluating your current strengths and weaknesses and previous race results I will create a periodized plan to take your racing and training to new levels while working within the time you have available.  Its no use putting together a 20 hour a week plan if you can only fit in 10.  Lets make the most of the time you have available and make sure you are getting the most out of your training to reach new PR's.

Our Story

worlds podium

Jenna-Caer Seefried

Triathlon and Running Coach

From 50lbs overweight, to a mom, triathlete
and AG World Championship.  Triathlon is my passion. I'm based in Calgary, AB but work with athletes of all levels around the world.

My Story

I was never an active child, never played sports and found myself 50lbs overweight and entirely inactive when I started working in the corporate world.  I finally decided things had to change and joined a gym working with a Personal Trainer to get down to a healthy weight and find out that my body was capable of so much more.  I loved feeling strong and fit and was searching for a way to keep the weight off because I had a habit of going to the gym regularly, losing weight, then stopping all together and gaining it back.

I had to find something that would motivate me to stick to it.  Enter triathlon and running.  I joined a local running club and ran my first ever km encouraged by friendly club mates. When I raced my first 5km I was hooked, the competition and amazing community of athletes was just what I was looking for.  Thats what I thrive on to this day.  I did my first triathlon about 6 months after I started running and just 10 weeks after I started riding a bike (clipping in was terrifying!) and swam my first lap in a pool (That first 25yds may as well have been a mile).  It just happened to be a Half-Ironman.  So when I say I understand beginners I have been there.  Intimidated by these fit looking athletes, unsure of if I will be able to finish, terrified of the swim and clipping into my pedals on the bike.

I went on to be hooked by the sport and wanting to reach new heights and see what I was capable of.  Since then have been on podiums around the world and won a World Championship after the birth of my first child.  Half of that was coached and half was experimenting and using myself as the subject so I could learn more about the sport and what works.  I understand how hard it is to balance family life, I've trained with a full time job and now as a working time crunched mom.  Its not the hours of training that count so much as what you do with those hours.

I've been a student of the sport because I was hungry to know more, to go faster, to make sure that I could still achieve even with the rigours of family life.


Ironman University Certified Coach
Reps level 3 Personal trainer

Next Steps...

Get in touch and let me show you how to make the most of the time you have to train and reach your goals.